Gourmet chocolate connoisseurs and great friends, Miles Hunsaker and Jim White, called on me to help create the logo, branding and packaging for their new M & J Chocolate Couture shop. Yes, I work for chocolate! But it's gotta be amazing chocolate. And M & J's is the creme de la creme.
Logo ideation and explorations. Miles and Jim had clear ideas on what they liked. Although I preferred incorporating the truffle as a graphic element into the 'M' and/or the dot on the 'J', they opted for a more traditional typographic approach.
