SAY SOLE™ "What does your sole say?" is a design concept to customize shoe soles with messaging. Logo explorations started with an anatomy of shapes and alignment incorporating the sole of a shoe with quote bubble., Below includes a shoe sole concept sketch using words of a poem, and apparel options.
Icon and logo for a local woodworking business. This solution appealed to the wild west nature of the business owner and the work that is produced.
Icon and logo for a typography company. The concept evokes two letter "t's" (metaphorically: two dancers) in a tango dance position.