Through working with her husband, Tom Brady, and elite sports trainer, Alex Guerrero, Gisele approached me to help her design her own Sejaa™ Pure Skincare line. This was a wonderful project involving: Creative strategy, logo designs, branding style guide, packaging design, web design, and online marketing. This entire product line had to adhere to very environmentally friendly materials — in keeping with Gisele's responsibilities as the United Nations Goodwill Ambassador to the Environment.
This is a promotional video I scripted and creative directed with Gisele. We did many versions of these, this one happens to be in Portuguese.
Sejaa™ Pure Skincare by Gisele Bündchen: Initial product line included a Day Cream (Yellow), Night Cream (Blue), and Mud Treatment (Green). Cap labels were designed so consumers looked for quick color recognition for each product.
Sejaa™ Pure Skincare by Gisele Bündchen: Spa Kit packaging included a shadow box with embossed sleeve, bamboo fabric Spa towel with embroidered logo, Day / Night / Mud Treatment packaged products, and a bamboo spoon for the Mud Mask.
Sejaa™ Pure Skincare by Gisele Bündchen: Web design home page.
Sejaa™ Pure Skincare by Gisele Bündchen: Web design product page.
Sejaa™ Pure Skincare by Gisele Bündchen: Alternative branding marks.
Sejaa™ Pure Skincare by Gisele Bündchen: Day Cream Label and Packaging design.
Sejaa™ Pure Skincare by Gisele Bündchen: Night Cream Label and Packaging design.
Sejaa™ Pure Skincare by Gisele Bündchen: Mud Treatment Label and Packaging design.
Each of these packages were printed using 100% recycled papers, special environmentally friendly inks, and debossed for the wax seal effect.
Riverflow parent company created for Sejaa™ Pure Skincare by Gisele Bündchen.